Adweek: Incredible Ad Shows How Lessons Can Last a Lifetime

Ad of the Day:

This Incredible Scouting Ad Shows How Lessons Can Last a Lifetime


A South African spot with a touching twist

Once you learn how to save a life, you’re not likely to forget.

Being a Scout isn’t just about roasting marshmallows and hiking through the wilderness. It’s also about learning life-saving skills that stick with you far beyond childhood.

In a new ad from Scouts South Africa and Cape Town agency Not Norm, we see just how important these lessons can be.

But this isn’t just about how Scouts can save lives. The ad’s message, “Learn it young, remember it forever,” comes to life in a truly touching way.


Agency: Not Norm, Cape Town
Executive Creative Director: Gavin Whitfield
Production: Velocity Cape Town
Director: Gregg Bailey
Producer: Kathleen Browne
Executive Producers: Karen Kloppers and Helena Woodfine
DP: Jamie Ramsay
Postproduction: Deliverance
Editor: Anthony Martin
Music/Sound: The Workroom